At towlos, we love showcasing our standout hosts, and this month, we’re excited to highlight Ben! He’s a perfect example of how videos can make a trailer listing truly shine and attract more renters.
From Savannah to Arizona – A Journey into Entrepreneurship
Ben’s story begins in Savannah, Georgia, where he started his career in the construction industry. After working for seven years with a reputable general contractor, managing complex projects, Ben decided it was time to make a change. Eight years ago, he relocated to Arizona to advance his career and gain more flexibility.
In May 2024, Ben made another big move: he transitioned into a construction consultant role. This new position offered him the work-life balance he had been seeking, and it also fueled his entrepreneurial spirit. Owning a business was always a personal goal, and Ben took the leap when he joined the “Trailer Hustle” Facebook group, where he networked, did his research, and asked the right questions.
On June 1, 2024, Ben officially launched his trailer rental business, starting with a 2024 20’ Lamar Drive-Over Fender Car Hauler. Since then, he’s expanded his fleet to include two utility trailers and a deckover/tilt deck trailer. His business now operates 95% contactlessly, making the rental process easy and efficient for his customers. In just seven months, Ben surpassed his one-year revenue goal of $20K.
Building Success Through Online Presence and Videos
For Ben, building a strong online presence has been key to his success. Platforms like Google My Business, Facebook, Instagram, and towlos have helped him connect with customers and build his brand. But it’s not just about being online—it’s about being visible and engaging.
Ben has learned that photos alone don’t always tell the full story of his trailers. That’s why he adds videos to his listings, showcasing everything from special features to the unique quirks of his equipment. These videos help potential renters get a clear picture of what to expect, and they make the rental process feel more personal and transparent.
The Power of Video: A Game Changer for Your Listings
Ben’s video listings have been a game changer. They allow potential renters to see the full range of features his trailers offer, from loading capacity to special accessories. Videos help renters feel more confident in their choices, leading to smoother transactions and more repeat business.
By adding videos to his listings, Ben has built stronger connections with his customers. Whether it’s showing off how easy it is to load equipment or highlighting the trailer’s condition, videos have made his trailers stand out from the competition. Plus, the no-contact pick-up process is smoother, which is a huge advantage in today’s rental market.
What’s Next for Ben?
As Ben continues to grow his business, he remains focused on improving the quality of his trailers and customer service. In addition, he’s constantly refining his website, streamlining his operational systems, and finding ways to keep costs low without sacrificing quality.
However, what really sets Ben apart is his commitment to mentorship and learning from others. He attributes much of his success to the advice and insights shared by experienced entrepreneurs along the way. Moreover, when it comes to customer service, Ben believes that how you handle challenges makes all the difference. Whether dealing with difficult renters or unexpected issues, a professional and composed response always leaves a lasting impression.
His story is a great reminder that with hard work, a strong online presence, and a willingness to embrace new tools like video, you can turn your trailer rental business into a success.
Ben’s Trailer Fleet:
Ben’s fleet includes four trailers designed to serve a variety of needs:
- 2024 20′ Lamar Drive-Over Fender Car Hauler – Perfect for vehicle transport, this trailer features a rugged 6-inch channel frame, a 7,735 lbs. GVWR, and a low-profile design for easy loading and unloading. It also comes with a 12,000lb winch and accessories like axle straps and ratchet straps.

- 22′ Maxx-D TOX Tilt Deck/Deckover 14K Equipment Hauler – Built for heavy machinery and oversized loads, this trailer offers a 14,000 lbs. GVWR, power tilt deck for easier loading, and a full-width deck with a durable powder finish. It’s ideal for moving equipment like skid steers and tractors.

- 2024 Lamar Utility 7×16′ Utility Trailer – This extremely lightweight trailer weighs only 1,778 lbs. but has a 5,222 lbs. payload capacity, making it perfect for hauling major payloads. It also features a fold-down ramp gate for easy loading.

- 2024 Lamar Utility 7×14′ Utility Trailer – Another lightweight trailer, weighing 1,538 lbs. with a 3,540 lbs. payload capacity. It also features a fold-down ramp gate, perfect for hauling landscaping materials or small equipment.
